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Internal marketing is a necessary step to build a common understanding of the lab and its services. When you communicate your purpose, it fosters good working relationships and cooperation among departments. Here are some ways to start the conversation:
• Host an open house – Invite physicians and nurses for a tour of the lab and refreshments. Encourage your lab staff to socialize and get to know everyone that comes to visit. Share copies of your test menu.
• Share what’s new — Create a Facebook page to keep your medical community up to date with news and happenings at the molecular lab. Be sure to invite people to join and encourage them to comment on your posts, such as:
• New tests on the menu
• New equipment
• Lab tech of the month
• Work the web — Talk to your internal marketing department to get a section or page on the hospital website. Be sure to submit regular updates with new information and photos to keep it interesting.
• Hold educational workshops — Host monthly workshops to raise awareness about specific testing services or disease states. Explain how the molecular lab plays a crucial role in the diagnostic process and patient care. Have hand-outs ready for people to take with them.
• Show and tell — Create a poster or display for the lobby that showcases the molecular lab and its services. Explain why the molecular lab is important to the facility and to its patients.
• Smile! — Hire a professional photographer to take headshots of the laboratory staff. Frame and hang the photos in a visible area that everyone can see. Be sure to label each photograph with their name and credentials.
This makes it easier to put a name to a face, and makes the team more approachable.
Outreach to your community can only help open the doors to expanded communication, improved understanding among departments, and ultimately, better service for clinicians and patients. Spread the word and get noticed!